#FR2

Founded by Ryo Ishikawa in 2015 and started with the concept of “Clothing for photographers”. The brand then gained popularity solely through Instagram (word of mouth) and it has grown to be worn by various celebrities.

The clothing with the easily recognizable rabbit logo can be seen mostly worn by young men and women in their teens and 20s. Some of their main lines include the “Smoking Kills” clothing and FR2×Reebok Instapump Fury sneakers.