The clothing brand was founded in New York in 1983.

Under the brand name NAUTICA, which means 'ship' in Latin, the brand created a marine look rooted in preppy culture.

Its simple, clean products are popular as holiday attire for adults, and its popularity has spread to the street scene.

The brand also gained support as activewear for rappers, dancers and skateboarders.

In 2020, the brand was relaunched under the direction of fashion director/stylist Akio Hasegawa.

The brand offers daily wear with a preppy focus, led by standard items such as chinos and BD shirts, which are always handled.