is built to help talented designers and starters be seen by the world.

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We respect good designs and expect a world with more.

Over the past years, we have been working with dozens of individual designers and new brands building connections with customers in China, Hong Kong, Macao, Taiwan, Singapore and Malaysia. Recieving more and more requests from designers seeking visibility, we developed a lite package of digital marketing specific for starters - UNEXPECTED LAB - to unleash your brand’s potential and grow online.

We’re about individuality, quality and sustainability, supporting brands that stand by the same morals and values.

Keep it simple

Choose a plan that's right for you.

  • Sell online FOR FREE

    Be selected to unexpected online store and sell your products to China, Hong Kong, Macao, Taiwan, Singapore, Malaysia and the whole world.

    - Brand collection page

    - Unlimited products

    - Support overseas payment

    - Social media exposure

    Show your work 
  • Subscriptions


    Digital marketing subscription packages to scale your business.

    - One-on-one consulting

    - Requirements queue

    - Full services

    - Pause or cancel at anytime

    Get started 
  • Bespoke strategies

    If you have a fixed budget or specific ideas in mind, we would love to work with you to determine what we can complete within the budget you have allocated. Simply drop the details of your project to us for an estimate.

    Drop a message 

Already running a business? Check out our professional packages for enterprises.

Your trusted partner

You focus on making outstanding designs and products, leave the rest to us.

  • Top-notch quality

    Powered by professionals & driven by data.

  • Localization

    Bilingual experts who know China and Asia markets well.

  • Flexible and scalable

    Scale up or down as needed, and pause or cancel at anytime.

  • Fixed monthly rate

    No surprises here! Pay the same fixed price each month.

  • Manage async

    Don't like meetings? Concerned about time difference? We manage requests and progress using Trello and Notion. View active, queued and completed tasks with ease.

Full services

We leave no stone unturned to connect you with customers.

  • Branding

  • Consulting

  • e-Commerce

  • Social Media

  • Campaigns

  • Strategies

  • Websites



Why wouldn't I just hire a full-time digital marketer?

Good question! For starters, the annual cost of a full-time senior-level digital maketer can be high, plus benefits (and good luck finding one knows China and Asia markets available). Aside from that, you may not always have enough work to keep them busy at all times, so you're stuck paying for time you aren't able to utilize.

With the monthly plan, you can pause and resume your subscription as often as you need to ensure you're only paying when you have work available for them.

Is there a limit to how many requests I can have?

Once subscribed, you're able to add as many requests to your queue as you'd like, and they will be delivered one by one.

How do I make requests?

We offer a ton of flexibility in how you make requests using Trello & Notion. Some common ways clients request designs is directly via Trello, sharing Google docs or a quick call. Basically, if it can be linked to or shared in Trello, it's fair game.

What if I want to change requests?

No worries! We are 100% open to any changes. We will continue to listen to your desires and revise strategies until you are satisfied.

Are you truly taking unlimited requests and changes?

Yes! UNEXPECTED LAB does not charge per project or request. Instead, you are provided access to a quene that you can add as many requests to as you'd like, and we will work through them one by one in any order that you set.

What if I only have a short-term request?

That is fine. You can pause your subscription when a campaign finished and return when you have additional marketing needs.

Are there any marketing requests you do not support?

There is a few requests we do not support:

- TikTok marketing

- WeChat groups selling (Don't get it wrong. We offer professional WeChat services including Official Accounts management and Mini Program development. We just don't do annoying business.)

If you have any concerns at all about a particular request and if it will be supported, reach out to us.