A.D.S.R.

"A.D.S.R." is an eyewear brand from Japan that is garnering attention. The name "Attack.Decay.Sustain.Release," comprised of parameters that define the tone of an electronic musical instrument, has been imbued with the meaning of adjusting to modern times through a visual approach. Guided by the concept of "Proposals for individuality that either conform to or rebel against the trends of the times," A.D.S.R. crafts designs with a strong awareness of the music and culture that inspires them.