beautiful people

beautiful people is a Japanese fashion brand founded in 2007. With the theme of creating clothes that transcend the boundaries between adults and children, the brand develops collections that reinterpret traditional notions of gender and size. Its signature concept—adapting kids’ size patterns for adult wear—embodies the brand’s distinctive playfulness and experimental spirit. Backed by exceptional tailoring techniques, beautiful people creates pieces that are both classic and refreshingly witty, earning widespread acclaim across the global fashion scene.