Collection: JieDa
JieDa was founded by Hiroyuki Fujita (藤田宏行) in 2007.
The brand name JieDa (self-branch) likens the style he proposes to a tree, and conveys the desire to reach out to many people with his unique originality, like branches branching out from the tree.
Breaking down the boundaries between street and mode, he proposes a style that is not bound by trends.