Unlikely

Shinsuke Nakata, former creative director of BEAMS, has launched a new brand, Unlikely.

This brand is the embodiment of his love for American traditional and American casual, edited and realized with an innocent and pop interpretation. At first glance, the "Unlikely" collection looks simple and universal, but when you actually pick it up and put it on your sleeve, you will be surprised by the details and functionality that come from a variety of genres and historical backgrounds.