POPEYE
POPEYE Magazine October 2025 Issue
POPEYE Magazine October 2025 Issue
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The term "standard" can be broadly defined, but it's not so simple.
Staple, basic, simple and affordable, lifelong, masterpiece, classic...
Words with similar yet subtly different meanings go back and forth in our minds.
They change with age, environment, and even our mood at the time.
So why do we crave standards?
We love the clothes we've worn for years, and they've become a part of us, and we can't bring ourselves to let them go.
We even want to buy more of the same thing and stock up for the future.
It may be a bit of an exaggeration to say that we all live in search of those clothes, shoes, or accessories that are just our destiny!
But once you have a foundation, you can explore fashion more freely,
and the clothes that suit you best will naturally begin to appear.
Let's start with 12 authentic, timeless items.
Let's find MY STANDARD, not OUR STANDARD.
Something that you can love unchangingly, no matter the era.
Authentic Items, Dressing Right
What does standard mean to you?
That person's favorite standard.
My Personal Favorites
Standard 10 years from now.
Standard of the Next Decade
Seniors'
Things they'll never let go of.
Lifelong Buddy
A shop where you can find our standards.
The Standard Shop Guide
Mr. Kurino's
Essential Wardrobe.
How to Wear the Standards
Understanding the prestige of classics through use.
The Prestige of Classic
Well-made, Made in Japan.
This Is "MADE IN JAPAN"
A Q&A on Standards with Koichiro Yamamoto.
Dialogue with a Great Mentor
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- Customer reasons.
- Refuse to pay import duties or taxes
- More than 3 days have passed since the item was delivered.
- The item has been used.
- Items that acquired odors or are dirty due to the customer, and items that are damaged.
- Products missing their accessories, boxes, etc.
- The item has been mended or washed.
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