POPEYE Magazine July 2025 Issue

In the area around Shoin Shrine, a mother pushing her mamachari (Japanese bicycle) murmurs, "I wonder if another second-hand clothing store will open here, too?" as she looks at a new store under construction.
"The Non-Fiction" follows a Shimokitazawa second-hand clothing store closely, and a YouTube channel reveals celebrities buying museum-quality vintage denim.
That's how much of a second-hand clothing craze the city is in right now.
Some people say, "Second-hand clothing is over," seeing the current trend, but on the other hand, there's a huge variety of second-hand clothing out there, and the joy of discovering and pursuing your own unique value is there.
Because it's old, rare, or fetching a high price.
But that's not all; what you need to believe is the passion to "love" that second-hand clothing!

■Just regulars...
or so you think?
How to wear our favorite regular second-hand clothing.

■My favorite second-hand clothing.
My Favorite Vintage
There's a type of second-hand clothing that everyone can't help but talk about.
We asked 43 couples about their favorite second-hand clothing.

■Opening the door to vintage.
Knockin’ on Vintage’s Door

■If you’re going to buy, go to these stores.
Vintage Shop Guide
SPECIALITY STORE / FACING THE UNKNOWN /
HARAJUKU / SKATER FEEL / THAT CORNER /
OWNER’S OBSESSION / SLACKS / MACHIDA /
GOOD REGULARS / UNIQUE REGULARS /
SHIMOKITAZAWA / DIG

■＜TET’S PICK＞VINTAGE
WHOLESALE WAREHOUSE
WITH TETSU NISHIYAMA
A visit to a vintage clothing wholesale warehouse with Tetsu Nishiyama.

■The reason I started a vintage clothing store in my twenties.
The reason I run
a vintage clothing store.
We spoke with four store owners about what happened before and after starting their stores.

■World Vintage Forum
World Vintage Forum

■Vintage Clothing Special Feature Afterparty
Editor's Voice

■The Dawn of Japanese Vintage
Clothing Culture by Four Pioneers.