POPEYE Magazine October 2025 Issue

The term "standard" can be broadly defined, but it's not so simple.
Staple, basic, simple and affordable, lifelong, masterpiece, classic...
Words with similar yet subtly different meanings go back and forth in our minds.
They change with age, environment, and even our mood at the time.
So why do we crave standards?
We love the clothes we've worn for years, and they've become a part of us, and we can't bring ourselves to let them go.
We even want to buy more of the same thing and stock up for the future.
It may be a bit of an exaggeration to say that we all live in search of those clothes, shoes, or accessories that are just our destiny!
But once you have a foundation, you can explore fashion more freely,
and the clothes that suit you best will naturally begin to appear.
Let's start with 12 authentic, timeless items.
Let's find MY STANDARD, not OUR STANDARD.

Something that you can love unchangingly, no matter the era.
Authentic Items, Dressing Right

What does standard mean to you?

That person's favorite standard.

My Personal Favorites

Standard 10 years from now.

Standard of the Next Decade

Seniors'
Things they'll never let go of.

Lifelong Buddy

A shop where you can find our standards.

The Standard Shop Guide

Mr. Kurino's
Essential Wardrobe.

How to Wear the Standards

Understanding the prestige of classics through use.

The Prestige of Classic

Well-made, Made in Japan.

This Is "MADE IN JAPAN"

A Q&A on Standards with Koichiro Yamamoto.

Dialogue with a Great Mentor