Unlikely 2025 Autumn & Winter Lookbook

Tokyo, 2023. Founded by creative director Shinsuke Nakata, the brand creates products with a contrarian and pop interpretation of the concept of “unlikely.” Drawing inspiration from American uniforms, it moves through different eras, deconstructing functions and reassembling them—adding, subtracting, multiplying, and dividing—to reconstruct them in a modern way.

Check all Unlikely products: https://unexpected-store.com/collections/unlikely

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    Tokyo, 2023. Founded by creative director Shinsuke Nakata, the brand creates products with a contrarian and pop interpretation of the concept of “unlikely.” Drawing inspiration from American uniforms, it moves...

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