Unlikely 2025 Autumn & Winter Lookbook

Tokyo, 2023. Founded by creative director Shinsuke Nakata, the brand creates products with a contrarian and pop interpretation of the concept of “unlikely.” Drawing inspiration from American uniforms, it moves through different eras, deconstructing functions and reassembling them—adding, subtracting, multiplying, and dividing—to reconstruct them in a modern way.

Check all Unlikely products: https://unexpected-store.com/collections/unlikely

Back to blog
  • Unlikely 2025 Autumn & Winter Lookbook

    Unlikely 2025 Autumn & Winter Lookbook

    Tokyo, 2023. Founded by creative director Shinsuke Nakata, the brand creates products with a contrarian and pop interpretation of the concept of “unlikely.” Drawing inspiration from American uniforms, it moves...

    Unlikely 2025 Autumn & Winter Lookbook

    Tokyo, 2023. Founded by creative director Shinsuke Nakata, the brand creates products with a contrarian and pop interpretation of the concept of “unlikely.” Drawing inspiration from American uniforms, it moves...

  • VANS × Setinn Capsule Collection 2025

    VANS × Setinn Capsule Collection 2025

    Vans Japan has partnered with the Japanese tennis brand Setinn to introduce its first pair of tennis sneakers: the Setinn x Vans Authentic and the Setinn x Vans Speed. Inspired...

    VANS × Setinn Capsule Collection 2025

    Vans Japan has partnered with the Japanese tennis brand Setinn to introduce its first pair of tennis sneakers: the Setinn x Vans Authentic and the Setinn x Vans Speed. Inspired...

  • THE NORTH FACE PURPLE LABEL 2025 Fall & Winter Men Lookbook

    THE NORTH FACE PURPLE LABEL 2025 Fall & Winter ...

    THE NORTH FACE PURPLE LABEL reveals its 2025 Fall & Winter Men's Lookbook. Click to see all The North Face Purple Label products. T-shirt: THE NORTH FACE PURPLE LABEL Pack Field Tee...

    THE NORTH FACE PURPLE LABEL 2025 Fall & Winter ...

    THE NORTH FACE PURPLE LABEL reveals its 2025 Fall & Winter Men's Lookbook. Click to see all The North Face Purple Label products. T-shirt: THE NORTH FACE PURPLE LABEL Pack Field Tee...

  • nanamica 2025 Fall & Winter Men Lookbook

    nanamica 2025 Fall & Winter Men Lookbook

    nanamica reveals its 2025 Fall & Winter Men's Lookbook. ONE OCEAN, ALL LANDS The sea has been there since time immemorial. When you look at the majestic scenery, feel the...

    nanamica 2025 Fall & Winter Men Lookbook

    nanamica reveals its 2025 Fall & Winter Men's Lookbook. ONE OCEAN, ALL LANDS The sea has been there since time immemorial. When you look at the majestic scenery, feel the...

1 of 4